Classic, timeless luxury, fueled by the relentless pursuit of purpose and global connection through experience.

More than a story and campaign, “While You Were
Sleeping” is a cultural caper celebrating the power and
influence of culture in every corner of the globe.

Premiering soon in theaters with a gripping universe
and captivating characters anchoring an epic motion
picture, the world of creatives playing a key role in the
story and the setting of the movie’s universe form to
deliver the powerful message and call to action
resonating in every city and community: “Create At All Costs”.

From sights of A Ma Maniére Beach to a world
connecting various global cities, the short film features
appearances by globally-renowned creators, creatives
and entrepreneurs Jae Tips, Nina Chanel, Hebru
Brantley, Chris Gibbs, Angelo Baque, Guillaume Schmidt,
Frank Cooker, Jennifer Ford, Julian Gaines,
Jammie Holmes, Cam Kirk and Daniel Buezo and Mel
Mitchell. At the heart of the story is the Creative
Resource Agency (CRA), an entity that plays a central
role in the plot tying all the characters together: the
CRA is the agency that was created to actualize the
concept of a “Black Tax” on minority creatives around
the world, targeting those who are leading the creation
of culture that influences society, including the movie’s
characters. The short film will release soon in theaters
with details to come.

As we unveil this world and the narrative at its core, we
want you to join in, showing and telling us how you
“Create At All Costs” in all aspects of your life. Whatever
your medium and canvas is, we want to hear from you.
Join in on the conversation using the #CreateAtAllCosts hashtag and using the creative
laid out on the A Ma Maniere channels to share
your work and story with us – and challenge the CRA and
the Black Tax.

Join the movement – the global community is mobilizing to show the world how we all “Create At All Costs”. Craft, build, ideate and share your expression of the call to
action with #CreateAtAllCosts across your social media channels, let us know how you defy the CRA and stand for creative liberty and freedom.

The “While You Were Sleeping” movie and universe will arrive
as part of A Ma Maniére’s 10-year celebrations, which have
included a series of engaging social, digital, and in-store
activations.

As we continue to build and unveil immersive experiences
that honor our past while showcasing our vision of the future,
the movie will join a list of projects already unveiled and more
to come, including the recent opening of A Ma Maniére
Beach in Folly Beach, SC and more.

In parallel to the journey is the release and unveiling of the
“While You Were Sleeping” collection, the highly anticipated
10-Year anniversary collaborative collection with Nike, Jordan
Brand and Converse. The special “While You Were Sleeping”
collection features six iconic silhouettes reflecting a decade
of cultural impact and commitment to classic, timeless luxury.
In a landmark moment for the brand, this collection includes
models from all Nike brands for only the second time in Nike
Inc. history, with each exclusive and limited launch of the
journey connected to video trailers leading up to the release
of the “While You Were Sleeping” short film.

The complete A Ma Maniére “While You Were Sleeping”
Collection consists of:

The A Ma Maniére Air Jordan 3 “While You Were Sleeping”
The A Ma Maniére Air Jordan 4 “While You Were Sleeping”
The A Ma Maniére Air Jordan 39 “While You Were Sleeping”
The A Ma Maniére Nike Air Force 1 “While You Were Sleeping”
The A Ma Maniére Nike Air Max 95 “While You Were Sleeping”
The A Ma Maniére Converse Weapon Low “While You Were Sleeping”

“We are incredibly excited to unveil this special collection, it is an incredible honor to create alongside all three
brands – Nike, Jordan Brand and Converse all standing united behind our mission and vision. To continue to tell
our stories with these iconic silhouettes and the ‘While You Were Sleeping” short film – our most ambitious story
yet at this important milestone, we can’t wait for the world to immerse themselves in the full experiences we have
planned. This is our way to show our gratitude for the unwavering support from all of you
through the years – you are all part of our history, these are a testament to our shared commitment to excellence, and this story is for you.”